Turnaround 20 Dr. Pepper. A scrappy survivor in a sea of struggling soda giants Bottles of Dr. Olson April 23, 2015 For decades, there were few things more quintessentially American than taking a gulp, or many more, of fizzy soda at parties, at home, at barbecues, at picnics, at movie theaters— really almost anywhere. While it is far smaller than its giant rivals, Dr. Pepper Snapple DPS , first formulated in Waco, Texas, in 1885, has managed to nimbly navigate a soft drink market that has been roiled in recent years by changing consumer tastes. [PUNIQGOOGLESNIPMIX-1
One of North America's leading refreshment beverage companies, DPS markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company's strategy, brands and people have made it a strong, sustainable and profitable business. The company's integrated business model enables the company to manage the entire value chain from innovation to the store shelf. History The company now known as DPS has evolved from a combination of discovery, invention and collaboration. This rich history includes the very birth of the soft drink in 1783, when Jean Jacob Schweppe perfected the process for carbonating water and created the world's first carbonated mineral water.
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